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TRICO® Resets Category Standards for 2011 Application Guide

(Rochester Hills, Michigan) - Trico Products has released their 2011 Automotive Application Guide, which has been redesigned to enable consumers and service technicians alike to quickly and easily select the proper wiper blades for specific vehicles.

“After numerous conversations with technicians, counter professionals, auto retail customers and drivers, we redesigned the TRICO® Automotive Wiper Guide to make it easier for our customers and drivers to find what’s most important to them,” said James Croston, Director of Marketing for Trico Products. 

Updated with the new 2011 as well as many 2012 model vehicles on the road today, this year’s edition of the guide sets a new standard in the category by presenting TRICO’s complete wiper offering in an intuitive, comprehensive way. The guide includes wiper blades and washer pump product sections; an interchange guide; and a complete list of retail merchandisers and cabinets. 

For over 90 years, Trico Products has been one of the world's largest manufacturers of wiper blade products and systems, with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO product lines, please contact Trico Products at 800-388-7426, or visit TricoProducts.com.