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TRICO® Refreshes 2013 U.S. Application Guide

(Rochester Hills, Michigan) –Trico Products just announced the release of its 2012/2013 U.S. Application Guide specially designed for automotive technicians, counter professionals and consumers to quickly look up the proper wiper blade for a specific vehicle.

248 pages compile detailed listings of wiper blades and washer pump product lines, an interchange guide and a complete directory of retail merchandisers and cabinets. Product information and applications for the new TRICO Ice winter wiper blade and premium TRICO Force® beam blade is also included. Updated with nearly eighty 2013 new vehicle models on the road today, the enhanced guide presents comprehensive data in an intuitive format.

“We constantly monitor the market to offer our customers the most up-to-date information possible,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “We organize the information in the best way possible for quick and easy application identification.”

To request a copy of the 2012/2013 TRICO U.S. Application Guide, contact your Trico Products sales representative or visit tricoproducts.com/contactus.

For over 90 years, Trico Products has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO product lines, please contact Trico Products at 800-388-7426, or visit tricoproducts.com.