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Trico Products Receives O’Reilly Auto Parts Vendor of the Year

(Rochester Hills, Michigan)  – Trico Products was recently awarded 2012 Vendor of the Year by O’Reilly Auto Parts at the Annual Managers’ Conference February 8th.

The award recognizes vendors who have offered exceptional business partnership across all operational areas of O’Reilly Auto Parts. Companies who receive this honor are held to the highest standards and work to further total cooperation with O’Reilly Auto Parts. Trico Products was the only company to ever accept this accolade and become a new vendor in the same year.

“Trico was well-deserving of this distinction through their ability to shift purchasing decisions and increase our profits with highly innovative wiper products, various off-shelf promotions and cutting-edge marketing support,” said Tom Seboldt, O’Reilly Auto Parts Vice President of Merchandise. “Any order we place is always in-stock and ready for shipment right when we need it, which really communicates Trico’s dedication to our company.”

More than 500 vendors were considered for this acknowledgment. O’Reilly Auto Parts has identified outstanding vendors with this award for the past 12 years to honor their commitment in reinforcing O’Reilly’s competitive position in the marketplace.

“This is an important recognition in our industry which demonstrates the hard work that went into the initial O’Reilly wiper marketing strategy, our manufacturing and distribution excellence and premier customer service,” said Jim Finley, president and CEO at Trico Products. “From the beginning, establishing a mutually beneficial relationship with O’Reilly was a complete team effort, and its steadfast progress validates the strength and determination of our team.”

“We worked closely with our partners at O’Reilly to create, develop and deploy a category management driven plan that leverages unique wiper programs and focuses on more profitable retail and commercial sales,” said Rick Stempien, vice president of sales and marketing for the Aftermarket business at Trico Products. “We are very excited to share in the success of this initiative.”

A full range of Trico wiper blades are sold in over 4,000+ O’Reilly’s retail stores and website including TRICO® Force, TRICO Flex, TRICO Exact Fit and TRICO Chill. Each blade is designed with the most advanced technologies to ensure maximum durability for enhanced visibility.

For over 90 years, Trico Products has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO product lines, please contact Trico Products at 800-388-7426, or visit