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Trico Products Reminds Drivers To “Change Your Clocks, Change Your Blades”

(Rochester Hills, Michigan)  - Trico Products reminds drivers about winter preparation with the TRICO “Change Your Clocks, Change Your Blades” campaign as Daylight Saving Time ends on November 3. The campaign will help drivers as they prepare their vehicles for changing seasons.

“As a world leader in wiper blade technology, we want to encourage safe driving habits by highlighting routine vehicle maintenance with our bi-annual ‘Change Your Clocks, Change Your Blades’ campaign,” said Danielle Orlando, Director of Marketing, Brand Management of Trico Products. “Depending on location, the weather will soon bring rain, slush, ice and snow, so this is the perfect time to prepare our vehicles for winter. We want drivers take control of driving safety and avoid poor visibility in the upcoming winter months.”

TRICO encourages drivers to consider TRICO Ice® wiper blades for improved visibility against harsh winter conditions. TRICO Ice features a design that conforms to windshield shapes distributing even pressure to clear snow and ice effectively. The low-profile contour compliments new vehicle models and maximizes line of sight, and a flexible, form-fitted boot guards critical wiper components. The wiper element, infused with Teflon® surface protector, helps resist tearing and ripping in sub-zero temperatures for a smoother wipe.

For over 90 years, Trico Products has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO® product lines, please contact Trico Products at 800-388-7426, or visit TricoProducts.com.