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TRICO Urges Drivers to “Change Your Clocks, Change Your Blades”

(Rochester Hills, Michigan) - Trico Products, a world leader in wiper blade technology, encourages drivers to inspect and replace their wiper blades as Daylight Savings Time ends on November 2. The changing seasons provide a natural cue for vehicle evaluation.

“Routine vehicle maintenance is critical for practicing safe driving habits, and our ‘Change Your Clocks, Change Your Blades’ campaign serves as a reminder to keep wiper blades on the checklist,” said Danielle Orlando, director of marketing and brand management at TRICO. “Considering the harsh winter we had last year, we want to encourage driving safety and clear visibility for the season ahead.”

Engineered to combat extreme winter weather, the durable TRICO Ice® wiper blade conforms to the windshield for even distribution across the blade to clear away ice and snow buildup. The specially designed synthetic-blended armor shields the blade structure from severe weather, and a robust, heavy-gauge wiper element infused with Teflon® surface protector helps resist tearing in sub-zero temperatures. Additionally, a SWIFT® “one click” connection system is integrated into the wiper design for quick installation, which is much more critical in cold, icy weather.

For over 90 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Every wiper blade is designed with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.