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Trico Products Corporation to Sponsor Guinness International Champions Cup

(Rochester Hills, Michigan) –Trico Products Corporation, a global leader in wiper blade technology, today announced it is a premiere partner of the Guinness International Champions Cup (ICC), a soccer tournament featuring eight of Europe’s most recognizable clubs. The 2014 Guinness ICC season will tour 13 stadiums across the U.S. and Canada.

Teams, including Manchester United, Real Madrid, AS Roma, AC Milan, Liverpool FC, Olympiacos FC, Manchester City FC and FC Internazionale, will be split into two brackets for group play beginning Thursday, July 24. The winner from each group will compete in the championship match at Sun Life Stadium in Miami on Monday, August 4. For a complete schedule, visit the Guinness ICC website.   

“We are thrilled to support a growing passion for soccer in North America, and we’re eager to engage in the excitement surrounding Europe’s top teams,” said Danielle Orlando, director of marketing and brand management at Trico Products Corporation. “With all the enthusiasm generated by the recent FIFA World Cup, our sponsorship with the Guinness ICC provides a unique opportunity for us to connect with our domestic and international audiences, and to introduce our wiper blade innovations globally.”

Last year’s Guinness ICC tournament final between Real Madrid and Chelsea attracted more than 67,000 fans to Sun Life Stadium. This year’s tournament is expected to draw a larger fan base as it follows the conclusion of the 2014 FIFA World Cup. The Manchester United vs. Real Madrid match to be held on August 2 at Michigan Stadium in Ann Arbor, Mich. sold more than 100,000 tickets in the first 24 hours of sales.   

Anticipation continues to rise as the Guinness ICC roster includes 76 players who competed in the 2014 FIFA World Cup. Live coverage of the 2014 tournament can be found on Fox and Fox Sports domestically. International broadcast networks continue to negotiate deals. ESPN Deportes along with networks in Argentina, Australia, Belarus, Brasil, Cambodia, Chile, China, India, Italy, Mexico, Japan, Korea, Netherlands, Russia, Spain, Turkey and United Kingdom have also secured agreements.

Trico Products Corporation develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Every wiper blade is designed with leading innovation technologies to ensure maximum durability and improved visibility.

For over 90 years, Trico Products Corporation has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO® product lines, please contact Trico Products Corporation at 800-388-7426, or visit tricoproducts.com.