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Trico Products Launches New Website for Mexico

(Rochester Hills, Michigan) –Trico Products Corporation, a global leader in wiper blade technology, today announced the launch of a new website specifically designed to provide customers in Mexico with comprehensive details on all available TRICO® wiper blade products.

The new tricoproducts.com.mx offers Spanish and English language options and categorizes separate sections of information for drivers, trade professionals and original equipment manufacturers. Each wiper blade line can be searched by vehicle model or wiper arm type, and an online catalog provides applications listings for passenger cars, trucks and buses. Installation videos for all TRICO wiper blade lines can be found through a site search or by scanning the QR codes on the wiper blade packages.

“As our global footprint continues to grow, we want to focus on the specific needs of each region to ensure we provide relevant product information,” said James Croston, director of marketing at Trico Products Corporation. “We built this new website to create a tailored, online resource for Mexico that offers valuable content in a way that’s organized and easy to navigate.”

The TRICO EdgeTM and TRICO SteelTM wiper blade lines are exclusive to customers in Mexico. TRICO Edge is engineered with a memory curve steel beam for superior all-weather performance. Available in lengths from 15 to 28 inches, TRICO Edge is equipped with the SWIFT® easy-connect system for quick installation. TRICO Steel is designed with an aerodynamic steel frame for optimized strength and durability. Available in lengths from 11 to 28 inches, TRICO Steel offers a precision-cut rubber edge for a clean wipe.

For over 90 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. Trico develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Every wiper blade is designed with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.