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Trico Products Receives O’Reilly Auto Parts Marketing Award

(Rochester Hills, Michigan) –Trico Products was presented with the Marketing/Advertising Award from O’Reilly Auto Parts on February 1, 2014 at the O’Reilly Auto Parts Annual Store Manager’s Conference in St. Louis, MO. This is the first time TRICO® has received this honor from O’Reilly.

The award recognizes vendors that provide advanced support across all O’Reilly Auto Parts marketing efforts for concentrated customer traffic and sales tactics in print, radio, social media, mobile, in-store display and promotions.

“We are proud to recognize Trico Products for going above and beyond in promotional support to drive sales and traffic in 2013,” said Tom Seboldt, vice president of merchandise at O'Reilly Auto Parts. “TRICO maintained a 98.6% ship rate, while our profits and units sold improved. We’re excited to see what more we can accomplish in 2014.”

In 2013, Trico Products refined its advertising strategy to reach a more targeted audience. The new approach included ad personalization and geographic targeting tactics in its online strategy.

“It’s an honor to be presented with the O’Reilly Auto Parts Advertising/Marketing Award, because we’ve strategically reorganized our marketing efforts to include more focus on narrowing our audience, and it’s delivering positive results,” said Rick Stempien, vice president of aftermarket sales and marketing at TRICO. “We’re excited to see our strategic marketing plans take off for 2014, and we’re looking forward to continued success with the O’Reilly partnership.”

More than 4,000 O’Reilly Auto Parts retail stores carry a full range of TRICO wiper blades including TRICO Force, TRICO Flex, TRICO Exact Fit, TRICO Chill and TRICO Ice. Each blade is designed with leading innovation technologies to ensure maximum durability for improved visibility. These products can also be referenced at

For over 90 years, Trico Products has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO® product lines, please contact Trico Products at 800-388-7426, or visit