For more than 100 years, TRICO® has been a global leader in wiper technology, providing reliable, innovative wiper blade products that come through at the moment you need them most.
(Rochester Hills, Michigan) – Last week at the Automotive Aftermarket Products Expo (AAPEX), TRICO® received the 2015 Automotive Communications Award from the Car Care Council® Women’s Board and the Automotive Communication Council. Their 2015 ad campaign, which was timed to coincide with the NCAA March Madness tournament, won in the category of print/electronic ad. The award was presented at a reception on Tuesday November 3 in Las Vegas.
“By launching an advertising campaign aligned with the excitement of March basketball, we were able to expand our reach to a larger audience and remind even more drivers to re-evaluate their vehicle’s maintenance program,” said Dawn Gonzalez, brand manager at TRICO. “This recognition reinforces our commitment to heightening safety awareness and improving driver visibility on a national level.”
For over 90 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Every wiper blade is designed with leading innovative technologies to ensure maximum durability and improved visibility. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.