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Trico Products Corporation Becomes Official Sponsor of Woodward Dream Cruise

(Rochester Hills, Michigan)  – Trico Products Corporation, a global leader in wiper blade technology, has partnered with Advance Auto Parts for the second year as a gold sponsor for the 2015 Woodward Dream Cruise held Saturday, August 15 in the Metro Detroit area of Michigan. The TRICO® display tent will be located at the corner of Coolidge Highway and Woodward Avenue in Royal Oak.

One of the world’s largest car shows, the Woodward Dream Cruise spans 16 miles following Woodward Avenue from Ferndale to Pontiac. The event attracts approximately 1.4 million spectators worldwide and features more than 40,000 classic cars including street rods, muscle cars, custom rides and collector vehicles.

“The Woodward Dream Cruise is the world’s largest one-day celebration of car culture and we’re happy to be a part of this event that showcases Detroit’s rich automotive heritage,” said Dawn Gonzalez, brand manager at Trico Products Corporation. “The Dream Cruise gives us the chance to connect more than one million car enthusiasts with our wiper blade technologies and celebrate a love of all things automotive, from classic cars to modern trucks and SUVs.”

Trico Products Corporation offers a variety of wiper blade options specially designed for automotive restoration. The TRICO Classic line features a silver finish to resemble the original-equipment blades on many of the classic American cars manufactured from the 1940s through the 1960s. Trico Products Corporation has options for newer vehicle applications as well. TRICO Force® and TRICO NeoForm® are two beam blades specifically designed to provide premium performance for maximized driving visibility.

For over 90 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit