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Leading the Way

Safe Travel. That’s our purpose. It’s the mission we’ve been championing for over 100 years. That’s why we’ve partnered with our Rochester Hills, Michigan neighbor, Leader Dogs for the Blind. Leader Dogs for the Blind empowers people who are visually impaired with lifelong skills for safe and independent travel. We’re proud to support their mission. Together we’re helping people across the globe travel with confidence.

We’re not just talking the talk. We’re doing the work too.

That’s right. We’ve committed to raising our very own TRICO Sponsored Future Leader Dog.

Lauren Pilette, TRICO’s Marketing Manager, will be taking on the important task of raising the newest member of the TRICO family and preparing him for formal harness training. Day in and day out Lauren will be equipping him with the skills he needs to change someone’s life one day. Join us on their journey and follow along on our social media channels.