ROCHESTER HILLS, MI, February 21, 2019

TRICO® Group today announced that the company earned the “Big Idea” Award at the Meijer 2019 Vendor Summit, an annual meeting held by the Midwest supercenter chain for suppliers to their stores.

Top supplier partners in the DYI/Automotive category were invited to pitch a game-changing business idea to Meijer. TRICO’s winning plan centered on a much improved in-store customer experience.

“Creativity, invention and ideation is what our customers seek to strengthen their competitive position and grow the business,” said Kevin O’Dowd, vice president and chief marketing officer at TRICO Group. “We are grateful for these opportunities to contribute unique programs focused on our customers’ prosperity.”

About TRICO Group:

TRICO Group serves the global automotive industry - original equipment and automotive aftermarket parts and systems with category-leading product technologies including wipers, fuel pumps, water pumps, filters, spark plugs and lift supports.