FOR IMMEDIATE RELEASE

 Contact:

Lauren Pilette

Group Marketing Manager

TRICO® Shows Commitment to Improved Safety and Mobility through Corporate Partnership with Leader Dogs for the Blind

ROCHESTER HILLS, Mich., December 1, 2021- Trico® today announced the launch of a multi-faceted collaboration as a corporate partner with Leader Dogs for the Blind, a nonprofit organization that provides guide dog training and orientation for the visually impaired.  

TRICO® has made a $50,000 donation that will help Leader Dog continue providing its comprehensive range of services free of charge to clients. Additionally, TRICO® Marketing Manager Lauren Pilette has joined the Future Leader Dog program to serve as a puppy raiser for Sunny, a seven-week-old male yellow Labrador retriever.

Over the next 11 months, Sunny will be trained every day on the fundamentals of good behavior and obedience in anticipation of being paired with a client who matches on lifestyle, travel pace, physical size, stamina and other considerations. Fans can follow Sunny’s journey on the TRICO® Facebook (@TricoWipers) and Instagram (@tricowipers) feeds.

TRICO® will also support a range of co-branded promotional and fundraising activities to further help publicize Leader Dog’s mission and initiatives.

“For more than a century, TRICO® has fulfilled a promise to improve the safety and mobility of motorists and their families through innovative, technologically advanced wiper products and accessories,” said Guy Andrysick, President of First Brands Group™.  “Our collaboration with Leader Dogs for the Blind perfectly synchronizes with our ongoing commitment to enabling everyone to travel safely while leading happy, independent and productive lives.”

About Leader Dogs for the Blind

Since 1939, Leader Dogs for the Blind has successfully matched and graduated over 15,000 person/dog teams. Based on a 15-acre campus in Rochester Hills, Mich., Leader Dog supports a wide range of initiatives such as guide dog training, orientation and mobility training, volunteer engagement and community outreach. Leader Dogs for the Blind is a 501c3 tax-exempt organization. Visit leaderdog.org.

About First Brands Group™:

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.

Press Image:

Pictured (left to right)

• Carl Weber- Senior Marketing Director, First Brands Group
• Lauren Pilette- Marketing Manager, First Brands Group
• Molly O’Malley- Associate Marketing Manager, First Brands Group